"Calling in Sicko" Winning Connections on Slate

Calling in Sicko

Michael Moore takes to the phones to promote his new movie.

"The Weinstein Company, Sicko's distributor, has hired a Democratic "phone vendor" to contact a select group of potential moviegoers and encourage them to see the film. Phone vendors are usually employed by political campaigns and other interest groups to promote a candidate or a cause. But in this case, they just want you to watch a movie. They've already made "tens of thousands" of live calls, with another slew of "robo calls"—recorded messages read by Moore himself—on the way, according to the president of the firm Winning Connections. Callers target known Democratic contributors or activists in New York and Denver, where the film is being released this weekend. It's a strategy worthy of Karl Rove: Mobilize the base and ignore the 60-year-old Republican males in Plano, Texas."

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Client Type: 
grassroots
Client Type: 
labor